B.A. Marketing Media

Overview

CREATIVE LEADERS FOR THE FUTURE OF MARKETING

Companies must make strategic decisions about their offerings, supply chains, pricing, and above all - communication. How do you identify, cultivate, engage, retain and serve customers? Technology continues to constantly revolutionize how companies make choices about their communication and the media that will carry the branding messages. Learn to strategize, create, market, and grow a business through visual design, social media, copyediting, marketing, business data, and research - all the while building the Kingdom in the mission field that will be your company’s organization and putting the Gospel on display through the quality of your work.

• Develop innovative marketing, business, and creative skillsets for in-demand careers
• Gain cutting-edge proficiency in visual design, video editing, social media marketing, and copy-editing
• Build broad management skillsets in business statistics, consumer behavior, market segmentation, and research
• Small class sizes allow for close teacher-student mentorship and a high-level of scholarship
• All is done through the biblical lens and includes the option to complete a minor in Biblical Studies

B.A. in Marketing Media degrees are accredited 4-year undergraduate degree programs offered on-campus in Santa Clarita. To graduate, students are required to complete 30 Business Core units, 30 Communication Core units, 31 General Education (GE) units, 21 Bible units, and necessary elective units to a total of 122 units required to graduate. Some GE and Bible units may be taken through TMU Online. Students may also compile required classes in the TMU IBEX Israel Semester or in the TMU Italy Summer program.

Sample Courses

View Sample 4-Year Plan

Social Media & Communication

C122

An introduction to the dynamics of technologically mediated social discourse with a look at both individual implications as well as larger processes within society including culture, polity, and commercial enterprise.

Freelance: Consumer Behavior

MKT381

This course uses a multidisciplinary approach to understand, explain, and predict consumer behavior with the intent of leveraging this knowledge to make informed marketing decisions. The course will also include an examination of behavior-based marketing decisions from an ethical perspective.

Magazine Writing

C341

This course explores the method and artistry of the literary feature. Students will examine the form with an eye toward technique and delivery (finding and framing the story, structure, tone, point of view, writing style, etc.). Students will write several features for possible publication.

Graphic Design

C373

This class introduces the students to the concepts of Desktop Publishing. Topics covered will include color theory, page layout, composition, print requirements, and other production-related techniques. The applications used in this class are Adobe™ Photoshop™ for image editing, Adobe™ Illustrator™ for logo design, and Adobe™ InDesign™ for page layout and composition.

Minors in addition to Biblical Studies

15-27 Units

Most students will complete a minor in Biblical Studies by default by completing the 24 units in their GE classes and upper-division requirements across 4 years at TMU. In addition to their major, students can also complete a minor in any of these programs by completing the required 15-27 units, depending on the minor: Accounting, Biblical Studies, Biology, Business Administration, Communication, Computer Science, Education, English, History, Global Studies, Kinesiology & Physical Education, Mathematics, Music, and/or Political Studies.

The Master's University is the pioneer for this major, no other school is doing what we are doing. We want to be the place to go for this vocation. We want (our students) to be leaders in the world of marketing, and we feel this is the quickest path to get there. Our graduates will be more qualified than any other graduates because they will have a well-rounded knowledge of marketing and technical skills.
Kevin Hill - Chairperson, Professor of Business Administration

Next Steps: Applying

Since 1927, the mission of The Master’s University is to empower students for a life of enduring commitment to Christ, biblical fidelity, moral integrity, intellectual growth, and lasting contribution to the Kingdom of God worldwide.

Requirements:

Required statement of faith and pastoral recommendation
3.6 GPA average for new applications

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Faculty Profiles

All faculty share in the commitment to empower students for a life of enduring commitment to Christ, biblical fidelity, moral integrity, intellectual growth, and lasting contribution to the Kingdom of God worldwide.